Proposed Business Strategy for PT Aneka Tambang TBK for Market Development in Order to Increase Export of Ferronickel

PT Aneka Tambang (ANTAM) Tbk is part of the SOE’s Holding Mining Industry which vertically integrated, export-oriented, diversified mining and metals company. ANTAM has two big commodities are gold sectors nickel sectors. Nickel based products consist Ore, Ferronickel, Bauxite, Alumina. Ferronickel a high-grade product downstream contains 20% – 25% mostly consumed by stainless steel companies. only company in Indonesia that can produce Ferronickel. In market, many companies substitute Pig Iron (NPI). NPI serving same market while itself contain lower cheaper than Government supported development industries Indonesia. The growth battery escalating resulted high demand for it. Technology currently improving process to transform into Mattes (Ni Mattes) used be an intermediate component electric vehicles (EV). Based on global there demands supplies worldwide. However, capacity exports still far behind. This study analyzes business problems using several tools identify external environment internal ANTAM. SWOT analysis capture strength, weakness, opportunity, threat affects Root Cause Analysis define happened needed solved. Data information were obtained from various sources such as interviews with ANTAM, observation, literature. found export sales caused limited scope, lack promotion, no development. To overcome faced author proposes strategy increase Strategy Diamond Framework Ansoff Matrix will implemented stages this concerned more issues provide solutions Therefore, should focus reach widen fulfill market.